In the Media
The Certified Horsemanship Association in the News & Media
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FOR IMMEDIATE RELEASE
Contact – Christie Schulte, email@example.com or 512-591-7811
Additional incentives offered for members who participate by introducing new people
May 27, 2016, Georgetown, Texas – Several horse industry breed and discipline organizations have joined
forces with the 2016 Time to Ride Challenge to introduce new horse enthusiasts to riding. The Challenge
will award $100,000 cash and prizes to the stables, clubs, and businesses who can generate the most
“newcomer” interactions with horses; and now participants can also win cash and prizes from breed and
discipline organizations of which they are a member.
In addition to the Marketing Alliance Members and Partners, who fund and support Time to Ride, five
American Horse Council-member organizations are offering additional incentives: the Certified
Horsemanship Association, Arabian Horse Association, United States Dressage Federation, Appaloosa
Horse Club, and Pinto Horse Association of America. Each group will award prizes to the members of their
association who do best in the Challenge.
Additional prizes offered range from trophy buckles and year-end ceremony recognition, to up to thousands
of dollars in cash and prizes, which the Arabian Horse Association is rewarding. These awards are available
to members of each organization in addition to the $100,000 cash and prizes they can win as participants in
the Time to Ride Challenge.
“Support from these groups make the Challenge even more exciting by giving participants yet another way
to win. For example, a stable could win $5,000 as a second-place finisher in its division and also win a
trophy buckle from the Certified Horsemanship Association as the highest-placing CHA member in the
Challenge,” stated Christie Schulte. “We are thrilled that these organizations have joined our cause this year
and are encouraging their membership base to grow their own businesses, disciplines, and breeds.”
“We’re excited to offer American Quarter Horse Association members another reason to participate in this
important initiative,” said Craig Huffhines, AQHA Executive Vice President. “Our members will not only have
the opportunity to win cash and prizes, they’ll be growing their own businesses and increasing exposure to
the American Quarter Horse.”
Since 2014, Challenge participants have introduced over 60,000 new people to horses through beginner
friendly events. Stables, clubs and businesses are invited to sign up for the 2016 Challenge by
visiting timetoride.com. The Challenge begins June 1st. Upon registration a user can specify which
organization he/she is a member of to become eligible for the additional prizes. To learn more visit the
website or contact firstname.lastname@example.org.
The American Horse Council’s Marketing Alliance
Time to Ride is an initiative of the American Horse Council’s Marketing Alliance, formed to connect people
with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse
activities. The AHC Marketing Alliance is made up of the following organizations: the American Association
of Equine Practitioners, Active Interest Media, the American Quarter Horse Association, Dover Saddlery,
Farnam, Merck, Merial, Morris Media Network Equine Group, Purina Animal Nutrition LLC, Platinum
Performance, United States Equestrian Federation, and Zoetis. Program Partners are Absorbine, the
American Paint Horse Association, Equibrand, the National Cutting Horse Association, the National Reining
Horse Association, Rood and Riddle Equine Hospital, and the Texas A&M University Equine Initiative,
Lumina Media, Pyranha, the America’s Mustang Campaign, and Colorado State University Equine Sciences
About the American Horse Council
The American Horse Council is a non-profit organization that includes all segments of the horse industry.
While its primary mission is to represent the industry before Congress and the federal regulatory agencies
in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s
Marketing Alliance to connect horses and people, is such an effort. The American Horse Council hopes that
Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and
support our equine activities and events. The AHC believes a healthy horse industry contributes to the
health of Americans and America in many ways.
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(May 2016) – APHA recently joined forces with Certified Horsemanship Association, the
largest certifying body of riding instructors and barn managers in North America, to help
promote education, safety and fun through horsemanship.
CHA promotes excellence in safety and education for the benefit of the horse industry.
Among their services are certifying instructors and trail guides, accrediting equestrian
facilities, publishing educational manuals, horsemanship DVDs and YouTube safety shorts,
and hosting regional and international conferences.
APHA also strives to increase education among its membership, as well as the greater horse
community. APHA Director of Judges, David Dellin, says this new alliance partnership
provides ample opportunities to accomplish APHA’s educational goals.
“CHA’s mission aligns perfectly with our Markel/APHA Professional Horsemen program, as
well as several other APHA initiatives. We enjoyed hosting CHA’s Christy Landwehr at our
annual APHA Convention in February, and I look forward to sharing APHA’s “The Game
Plan” seminar with CHA International Conference attendees in October,” David said.
Likewise, CHA is excited about the partnership.
“The equine professional members of the Certified Horsemanship Association are thrilled to
partner with the American Paint Horse Association,” CHA Chief Executive Officer Christy
Landwehr said. “Many of our certified riding instructors have registered APHA horses as
lesson horses and as their own personal mounts, so this is such a natural fit. We are excited to
One unique aspect of the new partnership includes an annual award for CHA’s Most
Valuable Paint Horse, which will recognize the organization’s top Paint Horse. Additionally,
CHA will provide monthly safety tips to APHA members and Facebook fans.
For more information about CHA, please visit cha-ahse.org or call 859-259-3399. To find a
certified horseback riding instructor or accredited equine facility near you, visit
The American Paint Horse Association is the world’s second-largest international equine
breed association, registering more than a million horses in 59 nations and territories since it
was founded. APHA creates and maintains programs that increase the value of American
Paint Horses and enriches members’ experiences with their horses.
FOR IMMEDIATE RELEASE
May 12, 2016
12-MAY-16 – AURORA, COLO. – The Arabian Horse Association (AHA) is thrilled to announce the
continued Educational Alliance with the Certified Horsemanship Association (CHA), through a renewed
two (2) year contract.
CHA is a 501(c)3 nonprofit that strives to teach and promote excellence in safety and education for the
benefit of the entire horse community and industry. By certifying instructors, accrediting equine facilities,
and producing educational conferences and resources such as horsemanship manuals, DVD’s, safety
videos, webinars, blogs and more, CHA strives to “change lives through safe experiences with horses”
(CHA Website, Why Statement).
“Certified Horsemanship Association is turning 50 years old next year and is glad that the Arabian Horse
Association will be along for the ride during this exciting time,” says Christy Landwehr, CHA Chief
Executive Officer. “Many of our instructors and lesson barns have Arabians and Half-Arabians that their
students love to learn from. We want to provide a way for our members to learn more about what AHA
has to offer them, as well as what CHA has to offer in return.”
Through the alliance with CHA, AHA members will find numerous benefits. These benefits include
access to CHA’s accredited riding facilities and certified instructors. CHA also provides opportunities for
Arabian barn owners and lesson programs to become accredited, helping them to market themselves and
earn possible insurance discounts. The Arabian breed will also benefit as a whole, receiving promotion
through CHA on some educational materials, educational videos and programs throughout the year.
“We are thrilled to be continuing our alliance with CHA,” says Julian McPeak, AHA Director of
Marketing. “We really hope that our members who own and run riding facilities geared towards amateurs
and youth will utilize CHA as a resource and reap the many benefits and educational opportunities that
they offer. The promotion for the Arabian breed, showing their gentle nature and ability to interact with
all ages and riding levels through CHA promotional materials is important to us.”
AHA will promote CHA through their website, social media, e-blasts and magazine articles, encouraging
members to take advantage of their tools and educational resources. AHA members who become CHA
certified or accredited and are an AHA Discovery Farm and Learn to Ride program instructors, will be
recognized and searchable by the general public through AHA’s Get Local webpage.
To learn more about CHA and their accreditation and certification programs, visit www.CHA-ahse.org/.
AHA is excited for all that is in store for their members through this Educational Alliance.
AHA is a major equine association serving 84,000 Arabian, Half-Arabian and Anglo-Arabian horse owners across North America.
AHA registers and maintains a database of more than one million Arabian, Half-Arabian and Anglo-Arabian horses. AHA produces
championship events, recognizes over 400 Arabian horse shows and distance rides and provides activities, education, and
programs that promote breeding and ownership.