By Sarah Evers Conrad We all know that horse business owners are some of the most passionate business people out there. However, just having passion for what you do won’t pay the bills. It’s all about working smart and hard, and working smart involves your marketing strategy. Marketing is crucial for businesses. With the explosion […]

By Sarah Evers Conrad Members of the Certified Horsemanship Association (CHA) have an abundance of career options, including riding instructor at a public riding facility, owner of one’s own facility, a camp instructor, an instructor associated with organizations like the Girl Scouts, instructor of riders with disabilities, teaching at the college/university level, being a trail […]

Secrets of Successful Riding Instructors By Sarah Evers Conrad When riders are asked why they ride, it often comes down to one prevailing answer—passion for the horse. And it also explains why so many riders become riding instructors. It’s important for riding instructors to have that passion for horses and teaching. Riding lessons are often […]