Advertise to Riding Instructors, Equine Facility Managers, Camp Directors, and Other Professionals


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Companies Wanting to Advertise to Riding Instructors, Equine Facility Managers, Camp Directors, and Other Professionals Can Do So in the 2020 Certified Horsemanship Association Magazine; Book Your Ads Early

(September 2019) – To reach an audience of equine industry professionals who are in charge of purchases for riding lesson programs, equine facilities, horseback riding camps, and a whole host of equine businesses, advertising in a membership publication like the Certified Horsemanship Association’s (CHA) official magazine, The Instructor, makes perfect sense, and cents. CHA offers ads at a range of sizes for great rates, and readers are influencers within the horse industry as instructors, farm owners, camp directors, etc.

The majority of instructors teach more than 100 people in a group riding program environment. CHA instructors teach between 25 and 1,000 students per year, so the reach goes well beyond the CHA membership. CHA Certifications include English and Western instructors, college and university staff, seasonal equestrian staff, equine facility managers, vaulting coaches, day ride trail guides and overnight and wilderness guides, and driving instructors and those who drive horses. And as the largest certification program for horseback riding instructors in North America, CHA has more than 3,500 instructors and equine facilities, all who have between two and 250 horses on site. That is a wide swath of the horse industry to reach, and a lot of horses that need your horse products and services.

“As a riding instructor, horse trainer, college equestrian program director and horse show judge for many decades, I realize that equine and equestrian products need to fit the needs of the user,” said Jo-Anne Young, Assistant Professor of Equestrian Studies at Houghton College in New York. “Bottom line: you need quality in materials and workmanship to get good, enduring value. That is what I look for in products I use, and that is how I train my students and clients to shop.”

The Instructor is published every spring. It is a full-color publication that includes CHA news and updates, informative and engaging features, and the CHA Annual Report. More than 4,500 issues are distributed to all CHA members and available at the CHA International Conference and other trade shows and events attended by CHA representatives. Ad spaces range from 1/6th-page ads to full-page ads. Now is the time to book ad space in CHA’s official publication, and don’t forget to ask about premium placement on the inside front cover, inside back cover, and on the back cover, because those spots are first-come, first-served.

In addition, those who advertise in both The Instructor magazine and the 2020 CHA International Conference Program will receive 20% off on a conference program ad of any size. The program, which is printed in black and white, will be published for attendees of the 2020 CHA International Conference, which will be held in October 30-November 1, 2020 at Texas A&M University in College Station, TX.

Book your ad space in the full color The Instructor magazine by mid-February 2020! Ad materials are due by the end of February. In addition to CHA’s amazingly low rates, CHA Individual and Program members receive discounts on advertising as part of their membership.

For more information on all options, rates, and ad specifications, the CHA Media Kit can be found online at To book your ad space, or for questions, please contact the CHA office at and put CHA magazine ad in the subject line.

To keep up-to-date on all news from CHA, please sign up for the CHA monthly email newsletter at

Certified Horsemanship Association (CHA) Equine Professionals Change Lives Through Safe Experiences with Horses. The purpose of CHA is to promote excellence in safety and education for the benefit of the horse industry. CHA certifies riding instructors, equine facility managers and trail guides, accredits equestrian facilities, publishes educational manuals, produces educational horsemanship DVDs and free video Horsemanship Safety Shorts, and hosts regional and international conferences. For more information on the largest certifying body of equine professionals in North America, Certified Horsemanship Association, please visit or call 859-259-3399. To find a certified equine professional or accredited equine facility near you, visit our online member database at